Why is UPF15+ certification essential for the BIKUNU tan-resistant swimwear brand?

In a world where sun protection awareness is more crucial than ever, BIKUNU swimwear stands out for its commitment to the health of its consumers and the quality of its products. Obtaining the UPF15+ certification for its tan-through swimwear is not just a marketing move, but a real asset that demonstrates the importance given to the safety and well-being of users.

What is UPF certification?

UPF (Ultraviolet Protection Factor) certification is a standard (in France it is the NF EN 13758-1 standard) that measures the ability of a fabric to block the sun's ultraviolet (UV) rays. A garment with a UPF15+ certification blocks approximately 93.3% of UVB rays and 92.5% of UVA rays, thus providing effective protection against the harmful effects of the sun. Having swimwear that benefits from this certification allows users to enjoy their outdoor activities while minimizing the risks associated with excessive exposure to the sun, especially on parts that are rarely or never exposed.

The benefits of certification for BIKUNU

1. Strengthening Brand Credibility: By achieving UPF15+ certification, BIKUNU demonstrates its commitment to providing quality tanning products that meet safety standards. This builds consumer trust in the brand, knowing that their clothing is designed with their well-being in mind.

2. Market differentiation: In a competitive sector like swimwear, offering effective UV protection while allowing you to tan is a key differentiator. BIKUNU is thus positioned as an innovative brand in tanning and concerned about the health of its customers,
3. Sun Protection Awareness: By promoting the UPF15+ certification, BIKUNU plays an important role in raising awareness about the need for sun protection. This can encourage other brands to follow suit and contribute to better education about the dangers of UV rays.
4. Expanding the customer base: Many people, especially those with sensitive skin or a history of skin problems, are looking for clothing that offers extra protection. The UPF15+ certification allows BIKUNU to attract a wider customer base, including families, water sports enthusiasts, and anyone interested in sun protection.
Conclusion

The UPF15+ certification of BIKUNU tan-through swimsuits is a strategic investment that not only strengthens the quality of the products, but also the brand's reputation. By providing reliable UV protection, BIKUNU demonstrates its commitment to the health of its consumers while raising industry standards.

For sun lovers, choosing BIKUNU means opting for a pleasant and safe tanning experience. So, this summer, don't forget your BIKUNU swimsuit and enjoy the sun with complete peace of mind!
Luc Dessauvages